Scenario: An "out of town customer" comes into your Mountain Home business. Of course you greet them in your normal friendly manner and tell them how you will help them. The transaction is completed but things don't go as expected. The customers somehow feels slighted or less than happy with the overall transaction. Negotiations over price and responsibility are conducted with the customer walking away unhappy. But these folks are obviously “out-of-towners” and you got their money and never expect to hear from them again.
What Can Happen
Read about what can happen right here: (With a link that actually works now - 20 May 2010/11:53AM)
http://idlelightles.wordpress.com/2010/05/14/5-10-10-craters-and-caves-and-brimstone-oh-my/
Morale of the Story
In the digital age, it doesn't take long for word to spread like an late summer Idaho wildfire. In this case, within four days the customer gets on the internet and writes about their experience. That out of town customer may now be sitting in Dallas Texas but local customers and anyone with an internet connection just got wind of this whole unpleasant transaction. There is an old saying that goes like this... “The customer is always right”. With the advent of instant communications devices such as the cell phones, smart phones and wi-fi internet access I'm not too sure there is a thing called an “out of town customer”.
Thanks for visiting and commenting on this story.
Tim Bondy
The Bondyweb.Com author
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